The investment world has never appeared more complex and daunting. New financial products are regularly pushed at investors by salesmen and often without regard to personal circumstance. The media regularly bombards investors with notoriously short focused ‘glee’ or ‘panic’ stories. Then there are the unfortunate investors who’ve found themselves the victim of financial fraud.

It appears a discouraging landscape to navigate, yet it’s really quite simple. If you acknowledge markets are unpredictable, but their rewards can be captured; if you don’t fall prey media distraction; and if you don’t expose yourself to unproven methods, it is possible to have a successful investment experience.

At FYG you’ll find a privately owned AFSL that sticks to a simple, yet rewarding investment philosophy. Our financial planners don’t take unnecessary risks and they don’t adopt unproven strategies – our financial advice licensee focuses on what drives investment returns. When investing for clients we focus on these key principles:

• Markets work
• Risk and reward are related
• Diversification reduces Investment Risk
• Asset Allocation determines performance
• Maintaining discipline

Next: Understand these principles

Or alternatively, download our investment philosophy.